Friday, June 14, 2013

Not All Microfiber is Created Equal! -or- How I learned to stop worrying about price and started learning how to love the product

Since Clothpromotions Plus introduced microfiber as an innovative marketing tool in 2007 (although we had been doing it since 1992) to the Promotional Product Industry, there has been an explosion of companies carrying microfiber products.

We firmly believe it a Supplier's responsibility to best educate our Distributors! As such we have realized that microfiber has somewhat of a mystique to it and we are here to help remove the smoke and mirrors with our:

Top 5 Strands of Information about Microfiber

1) Microfiber means "tiny fiber"   (Microfiber is in no way shape or form a type of material, it is an adjective)

2) Examples of microfibers are: Polyester, polypropylene, nylon, rayon, kevlar, Nomex, and more!

3) Microfiber materials last for many years, can be washed

4) There are as many types and combinations of microfiber as there are with organic fibers (cotton, bamboo, etc)

5) When shopping for microfiber products, one can and should NEVER look at price first. You should always look at material composition, weight, finish, imprint quality. (isn't your client worth the best? or at the least given the option?)

A client requesting microfiber cloths is extremely similar to a client requesting a shirt. You have some base questions: What is the budget? Do you want quality or do you want inexpensive? What types of materials do you like?

No one ever just "sells shirts" there is an enormous array of apparel styles, weights, materials and print capabilities. Now the logic part - if t-shirts are made of textile materials and there are dozens of combinations and microfiber products are made of textile materials - then there are dozens of combinations of microfiber!

Make sure when requesting samples of microfiber cleaning cloths you ask for the actual material that the finished product for the client will be on!! Avoid the bait and switch!!

We have always provided our distributors with the Best of the Best when it comes to both quality and price and give you the name brand Opper Fiber, a USA trademarked brand name. Clothpromotions Plus spends 12-18 hours a day thinking, processing, producing and perfecting Opper Fiber and microfiber products. It is literally all that we do.

Because it is what we do, we can offer the best brand name USA produced products as well as match inferior, cheaper materials at competitive prices. Again, it is what we do.

When you have the option for the most trusted source, the highest quality domestically produced source, the original marketing source, the universal source for all products microfiber at every price range...

How could anyone even consider going anywhere else?

Microfiber. It's what we do.

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