Monday, August 17, 2009

Pieces of Us

We rarely, if ever, publish a blog or information that is completely self-serving. This is not part of our belief or practice as a business - we believe our success is built upon the success of those we work with and interact with on a daily basis.

Since we began tweeting five weeks ago, we have rapidly grown in our following through Twitter, and appreciate every single one. Our business practice has always been to reach out and assist those selling our products, using our products or developing creative solutions that have nothing to do with our products.

Our main product is a service, supporting our business associates and communities in building and developing their brand and generating interest and income through the promotional product industry.

We are able to do this through awareness and mindfulness of the industries we work in, monitoring trends, listening to our clients, listening to our employees, treating customers with respect, being humanistic, offering a level of transparency through social media and of course, laughter.

We are able to behave in this manner for several reasons. Clothpromotions Plus is a family owned company that treats all of employees with dignity and respect and maintains a culture of family through each and every position within our company. We believe in a lateral hierarchy. Each and every employment position is equally important. Without the sales department - there is no business, without the production department - the sales people have nothing to sell, without the operations people - the production and sales people would have no guidelines or procedures, without the cleaning staff - no one would have a pleasant work environment.

A vertical hierarchy is where the porter answers to the desk staff, the desk staff answer to the administrator who answers to the manager who answers to the area supervisor who answers to the vice president who answers to the COO. We certainly understand and follow a certain "pecking order," yet no employee is fixated on titles and everyone understands that their productivity impacts everyone else. This respect our employees share for each other allows us to convey this to our clients and business associates.

The backgrounds of our founders and operations people is diverse and knowledgeable in many areas. We have backgrounds in business, sales, branding, government, non-profit, health care, technology and psychology. Decades of combined education and experience intermingle daily.

I post, write and monitor this blog. After graduate school, I worked in mental health. With almost 10 years in the almost every facet of the psychiatric field, direct practice, fund raising and health administration world - I took my skills and background to the marketing and advertising world. Much of marketing is based in human psychology and sociological trends. It has been my training and career to monitor those trends and observe human behavior. I discuss this to not tout my experience or career history, but to validate our place in the advertising and promotional products realm.

We use educated and measured means to listen to the needs of our industry and to provide individual and mass information back. If this results in any growth and success of our distributors or their clients then we feel proud and accomplished. If this results in our own growth and success as a company, than we have more than done our job.

As a company, we incorporate advertising, technology, business and psychology backgrounds - as human beings, we incorporate communication, relationship building, listening and responding.

As you read our blogs, you will see how we incorporate our marriage of backgrounds. We will never posit ourselves as a company that simply believes we know what our customers want; we will be a company that is progressive in meeting the needs and wants of a growing customer base that demands individualized attention and knowledge of our market.

Clear vision with Clothpromotions.

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