Monday, July 27, 2009

Qualities of Promotion...A Mild Intro

As initial blogs may go, this will be no different. It will not be the same either.

There is much information, education, opinions and general clutter surrounding the world of promoting, branding and advertising oneself or one's business interests.

How that translates in real life and how real individuals and businesses adhere and follow through with the wealth of information and motivation, is typically an entirely different situation.

Blogs are simply re posted or discussed around the water cooler or through FB or emails back and forth. Articles typically are used in the same way. (I am guilty)

Twitter is similar, yet allows us hands on, direct contact and immediate responding to those posting (pending it is original work). (again, guilty)

How many people walk out of a Tony Robbin's session feeling as if they can conquer the world? ...Calling family members, re-thinking their lives and careers and empowering themselves to the point of euphoria and catharsis.

And what happens in no less than, 2 days later? I cannot speak for everyone... but pep-talks are temporary and if everyone was as motivated and successful and life changing and life affirming as our friend Tony Robbins... we would not need Tony Robbins.

He is a template, I am not directing anything in regards to him specifically.

Isn't the point that we all want and have the ability to experience that energy sprouting from within us, compelling us to take charge of our lives and create the world as we would have it??

I have read many articles on both sides; fear of failure to move forward in life, or fear of success that life may actually work out.

Either way - the main motivation appears to have fear involved and the hypothesis would be that we may be perpetually living in response to avoiding the fear, rather than proactively running the show.

We are, collectively, interacting on a more personal basis (albeit electronically) with each other and even celebrities (biggest Twitter example: @aplusk). Our best resource is our self.
Promoting oneself is promoting the uniqueness of oneself. The differences and the interests of others is always more interesting than routine familiarity. I am not suggesting an anarchistic approach to marketing, I am not denying adding a little bit of it either.

Persistence, common sense, practicality, and usefulness - are the qualities to have when promoting. The uniqueness of the brand, product or person - will inevitably shine through.

Clear vision with Clothpromotions.

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